Sometimes you watch the first scenes of a movie and you already know how it’s going to end. The hero that saves the day, the lucky coincidence, the star-crossed lovers. The ultimate battle that saves the universe from total destruction, the coming of age story disguised as a road trip, the not-so-accurate revisitation of the past, the same old dystopian future. The remake of the remake of the remake of what might have been a remake; the struggle, the growth, the noble sacrifice.
You find yourself coming out of the cinema feeling frustrated by the excess of action and lack of content of what could have been a great film if only it had focused a little more on finding out what it wanted to say and a little less on special effects.
And then there’s the day you start watching something —anything—just to pass the time, and that one film speaks to you so unexpectedly and strongly that it suddenly reminds you why it is that you love cinema. Art, literature, entertainment are among the most powerful, intimate ways for human beings to communicate.
And when a film makes us laugh, cry, think and, most of all, feel. That is when the message has been received —loud and clear!— in that intense, unique, overwhelming way we’re all familiar with, even if we can’t find the words to describe it.
We are fellow film lovers looking to help you fall in love with cinema over and over again.